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The presence of the key phrase while in the company identify was identified to become considered one of The most crucial aspects (detailing the large incidence of spam within the Local Pack).
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The authors had been rather astonished that geotargeting elements (city & condition) in the title in the GMB landing website page didn't have any effect on GMB rankings. Therefore the authors propose applying these factors only if it is sensible for usability causes.
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Once the update, listings get filtered if they've got similar address and identical categories however they belong to unique organizations. So, if a number of dentists share exactly the same addresses, google will only show one of these in turns.